Clear writing for small businesses.
I help small-business owners explain what they do in plain English. Whether you’re starting a new website, or refining an existing one, I’ll write clear copy that helps customers understand your offer — strictly fluff-free.
Every small-business owner is also a customer.
You’ve looked for a plumber, needed an electrician, somewhere to eat.
You know what it’s like to land on a page that tells you next to nothing.
‘We pride ourselves on delivering the best customer experience.’
‘Our standards are second to none.’
You don’t learn anything, so you leave. Then, without much thought, many business owners fill their websites with the exact same phrases.
I write the kind of websites business owners appreciate as customers: clear, specific, and useful.
As a journalist, essayist, and commercial writer, I understand that good writing explains things clearly. No matter what profession you’re in, I’ll translate your expertise into plain English so visitors can quickly understand what you do.
Why choose me?
Recent work
Ben wanted a website that better explained his chimney sweeping service.I rewrote the homepage, added a dedicated sweeping page, reorganised the services page, and added a FAQ to answer common questions and reduce hesitation.
Glasgow Chimney Sweep
Testimonials
“I’d been meaning to update my website, but didn’t know where to start. Michael performed an audit of my site and recommended some changes. He explained everything in detail, and I’m really happy with the results.”
“Michael combines the rigour of journalistic research with observational sharpness and an effortless conversational style. Theres always a real sense that he’s explored the brief from every angle and you’re getting an original take.”
Services
Website rewrites
New websites
Service pages
Editing
Content (articles, blogs, newsletters)