I’m Michael Thomas Kincella, and I write clear, confident copy that converts curious readers into paying customers.

Many small businesses miss the mark with their websites.

Not because they’re bad at what they do, but because their site is full of bland, ‘Our mission is to strive to..’ copy.

Customers don’t read that stuff. They glaze over.

They glaze over and then they bounce — straight to your competitor.

Thankfully, there’s an easy fix:

Clear, confident copy that tells potential customers exactly who you are, what you do, and why they should choose you.

Here’s what I can write for you:

  • Landing pages that explain your offer in seconds.

  • About Us pages that demonstrate authority without the boring ‘me, me’ stuff.

  • Interesting long-form content people actually want to read.

  • Benefits-led product descriptions that help buyers to act.

“Michael engaged with Urban Realm from idea generation to writing and post-publication promotion to tell the story of St Peter’s Seminary.

The result is a fresh take on well-worn subject matter delivered in a distinctive tone of voice. I would collaborate again.”
— John Glenday. Editor, Urban Realm.

If you’re tired of your stale website copy and want an upgrade you can use straight away, then email me today for a no-pressure chat about what you need.

Typical projects start at £100 per page.

Why I can help you

My work has appeared in publications like Psyche, Mental Floss, and Urban Realm. While each essay and article differ in style and tone, they are all:

  • professionally-researched, reader-focused stories.

  • collaborations between editor and writer.

  • written to deadlines.

  • revised and polished to complete satisfaction.

My simple 3-step process

I use the tools needed to craft polished, publication-worthy pieces of writing and apply it to your needs.

  1. We have a chat about your business, your audience, and your goals.

  2. I write a first draft and submit it to you.

  3. I make revisions and send you the final product in an easy-to-upload format you can put to work straight away.

Here’s an example of a bad website and why it fails

In the example above, Bespoke commits a few cardinal sins.

  1. The copy instantly bombards potential customers with aims and mission statements.

  2. There is no clear offer.

  3. The layout is scatty, and the other copy on the page just reinforces confusion. With no answers in sight, there’s only one place left to go — elsewhere.

In the revised example above, Bespoke fix their mistakes.

  1. The headline tells potential customers exactly what Bespoke does.

  2. The copy is clear and confident.

  3. The calls to action guide the buyer to the right section for them.

  4. Their credentials now sit in small trust boxes to reassure customers without overwhelming them.

Services and pricing

Typical projects start at around £100 per page, depending on complexity. Once I know what you need, I’ll give you a clear, no-surprises quote.

If you’re ready for clear, confident copy that turns curious readers into paying customers, let’s chat.

How can I help you?