Plain-English orientation for first-time visitors

Help people understand what you do, who you serve, and where to go next

If someone lands on your site cold, it’s often hard for them to figure out what you do or where to start.

There’s an easy fix for that.

Organisational websites have to juggle multiple audiences at the same time. That means they’re speaking to funders, partners, practitioners, and the general public all at once.

Why this matters

Over time, this can make it difficult for first-time visitors to quickly gauge what an organisation does, who it’s for, or even where to start. Homepage copy often prioritises mission and credentials, rather than basic orientation.

A short, plain-English paragraph at the top of the page addresses the gap. It helps first-time visitors understand why they’re here, whether the organisation is relevant to them, and what part of the site to visit next.

This kind of clarity reduces friction and uncertainty – benefitting both the user and the organisation.

What it is

• A short piece of introductory copy written in plain English. It explains what an organisation does, who it’s for and where to go next. 

What it isn’t

• A change of voice. 

• A shift in policy or mission.

• A rewrite of existing copy.

Price

£200 flat fee.

Includes drafting, one round of light edits, and delivery as a standalone paragraph ready to slot into an existing page.